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Session Moderators
Session Speakers
Session Description
Featuring executive thought leaders from: Ericsson, BT, Telia, Amdocs and Zayo
SPACES ARE LIMITED - REGISTER YOUR INTEREST TO ATTEND HERE
The telecom industry is at a pivotal moment. AI is no longer just a concept on the horizon—it is actively reshaping the industry. Yet, while some operators are making real strides in AI adoption, many still struggle with outdated systems, cultural resistance, and the challenge of turning AI investments into measurable business value. The question is no longer whether AI will transform telecom, but how quickly operators can adapt and scale its impact before competitors and tech disruptors take the lead.
At Mobile World Congress, Snowflake brings together top telecom executives for an exclusive roundtable to discuss the realities of AI adoption. This session will move beyond the hype to explore what’s working, what isn’t, and what steps telecoms must take now to ensure AI is a driver of growth rather than an expensive experiment. Leaders will share firsthand experiences of overcoming legacy barriers, the cultural shifts required to embed AI into business strategy, and the key lessons learned from both early adopters and adjacent industries.
Monetization is another critical challenge—many telecoms are sitting on vast amounts of data but struggle to move beyond being mere data pipelines. This discussion will focus on how operators can fully capitalize on AI, not just for operational efficiency but also for unlocking new revenue streams and strengthening their market position. With AI playing an increasingly central role in the evolution of networking (both 5G and eventually 6G), the panel will also explore how telecoms can prepare now for a future where AI and next-generation networks are deeply intertwined. This session is designed for those who are ready to take action, move past AI experimentation, and drive real business outcomes.
High Level Topics
-AI Readiness & Breaking Down Barriers – Addressing legacy system challenges, regulatory constraints, and cultural resistance to AI adoption.
-Data Monetization & AI ROI – Turning telecom data into a competitive advantage while ensuring AI investments translate into business impact.
-How 5G and AI can help unlock business opportunities CSP and other industries
-Preparing for a future where AI and next-generation networks converge.
-Lessons from AI Leaders – What first movers in telecom have learned, and the competitive advantages they are already seeing.
SPACES ARE LIMITED - REGISTER YOUR INTEREST TO ATTEND HERE.
Doors Open: 08:30