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Session Description
"Hold the roots, mold the next"
In the world of sports, essence and historical values have become the best platform for projecting into the future. This edition of the Sports Tomorrow Congress celebrates 125 years of knowledge and legacy of FC Barcelona, highlighting how the club’s roots and history can shape the future of sports.
This congress offers a unique opportunity to discover how not only the Club, but the industry is utilizing its roots, history, and values to innovate and lead in the sports arena.
Connecting with the Future of Sports
By looking to the future from a solid foundation of roots, history, and values, clubs and companies position themselves as leaders in the evolution of sports. This approach allows for deeper and more meaningful connections with both athletes and fans, leveraging tradition to drive innovation.
Doors Open: 08:30