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Tatjana Wismeth

NielsenIQ, Head of Distribution and Supply Chain Intelligence

Speaker Bio

Tatjana is leading NIQ´s Distribution and Supply Chain Intelligence department which tracks distributor sales across more than 45 markets worldwide


with around 300 distributors sharing their sell-through information. By combining these insights with NIQ´s unique sell-out/Point-of-Sales intelligence,


NIQ helps manufacturers, distributors, and the channel to analyze and optimize their supply chains synchronizing supply and demand.


Prior to this position, Tatjana was responsible for various international key clients, especially in the IT industry.


Before joining NIQ, she has worked several years within the energy and technology industry focusing on Smart Home solutions.


Tatjana has graduated in International Business Studies & International Management in Germany and Australia.