Speaker Bio
Boris Nihom is an entrepreneur, agency leader, and strategist at the intersection of creativity, media and innovation. He is currently CEO for Dentsu Benelux, where he oversees the entire dentsu network in the Benelux region, with 700 employees covering services across Creative, Media, and Customer Experience Management. In this role he focusses on driving integrated growth solutions and innovation for dentsu's clients and partners.
Earlier, he was CEO of Dentsu Creative Amsterdam, ranking top 3 Agency of the Year annually, winning in 2023, with multiple creative and effectiveness awards under his belt, for notable clients such as Volkswagen, Adobe and KPN. Boris was the driving force behind KPN’s Piece of Me campaign, awarded a Cannes Lions Creative Strategy Grand Prix and EFFIE Europe Grand Effie in 2024.
Side gigs include lectures at Universities of Delft and Amsterdam, informal investor in Dutch startups and an unofficial double-life as a retired DJ and underground soul & disco record collector.