Marc Masllorens Torrens

SEAT CODE, Head of Innovation & Strategy

Speaker Bio

With more than 8 years industry experience revolving around mobility, innovation and digitalization, Marc is currently leading the introduction of the Venture Client model within SEAT, S.A. (part of the Volkswagen Group). SEAT CODE, the digital hub of SEAT & CUPRA which counts with more than 280 experts, aims to leverage the speed, expertise and funding of startups by adopting external solutions within the corporate ecosystem.


Curiosity, hard-work and enthusiasm for technology have moved this engineer through diverse roles (strategy, innovation, IT), automotive brands (Audi Sport, CUPRA, SEAT) and countries (Germany, Spain). Marc contributed to the set-up of "SEAT-CUPRA Data Office" which nowadays incorporates 40+ data profiles and more recently he published a patent related to the interaction between mobile devices and motor vehicles.


At SEAT CODE his team combines the above-mentioned open innovation activities with the venture building programme which collects, validates and intends to launch SaaS products to generate scalable new business models.