Speaker Bio
Yuri Berchenko is an experienced technology leader specializing in growth through business development and partnerships. Yuri has earned a reputation as a curious explorer, being passionate about technology and innovations.
Over the years Yuri has held several senior roles at Google and YouTube where he successfully launched new products and scaled them globally through powerful partnerships in the telecommunications sector as well as in the entertainment industry, including music, media and gaming.
Currently Yuri is a Strategic Partnerships Manager at YouTube. As part of the global Product Partnerships team Yuri oversees Business Development, Strategy and Operations to identify and execute opportunities to drive usage, retention and product excellence for YouTube users across Turkey, Middle East and Eastern Europe.
Prior to joining YouTube, Yuri led Google’s ads business with Retail and E-commerce verticals with deep focus on developing and implementing innovative and experimental solutions in the area of segmentation and attribution. Before that he started his career at Kearney, a global management consulting firm, where he pioneered the development and implementation of omnichannel digital consumer experiences and helped his clients to build digital capabilities.
Yuri holds a Master's degree in International Relations from Plekhanov University of Economics. He also studied Digital Economy in Vienna University of Economics and Leadership at Imperial College London.
In his spare time Yuri learns about the world, discovers new things and helps to nurture curiosity and entrepreneurship in the younger generation.