Personality Engineering: How Does Your Agent Represent Your Company?

As AI agents scale beyond pilots, one question becomes central: what personality should they have? New research suggests that 58% of consumers prefer empathetic agents, 45% favour female-presenting voices, and 35% connect best with agents reflecting their own age. Personality isn’t neutral—it directly shapes trust, satisfaction, and brand perception. 

This session explores how companies can design AI agents that embody brand values while ensuring safety, transparency, and control, and how they can scale personaliszed, ethical AI experiences across industries.