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Session Description
With Europe's digital health market projected to exceed €96 billion by 2025 and €222 billion by 2030 (Mordor Intelligence), the opportunity for startups to provide innovative solutions to healthcare providers is immense. Yet hospitals and large corporations face challenges such as lengthy procurement cycles and regulatory complexity, making it difficult to adopt new technologies. Startups often encounter obstacles in scaling and selling their solutions in these environments.
This panel will discuss how startups can navigate healthcare procurement, overcome adoption challenges, and build successful partnerships with both public and private providers.