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Session Description
Technology is revolutionising the landscape of sports, entertainment, and gaming, creating unprecedented immersive experiences for fans and players alike. This session will explore how cutting-edge innovations are reshaping these industries, both at live events and in the digital realm.
In stadiums and venues worldwide, connectivity solutions are transforming the fan journey from "driveway to driveway." Mobile apps now provide real-time updates on travel, parking, and queuing times, while frictionless payment systems streamline transactions. Sharing special moments with those not in attendance has become integral, with US stadiums reporting record-breaking data use at events like Taylor Swift concerts. For at-home viewers, advanced on-screen graphics and AI-driven insights elevate the virtual fan experience.
Gaming is experiencing exponential growth, with 58% of adults playing weekly across devices. Mobile and cloud gaming are driving this surge, with cloud gaming expected to grow from $2.4 billion in 2024 to $8.2 billion by 2025. Innovations like XR, cross-platform play, and esports are redefining engagement, while AI is unlocking new possibilities in game design and player interactivity.
Join us to explore how technological advancements are creating more immersive and engaging experiences across sports, entertainment, and gaming.