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Join us as we explore the main drivers of this commerce revolution with the companies leading the charge.
By 2027, over 50% of the global population will be daily active users of superapps, driven by the demand for seamless, mobile-first digital experiences1. Leading telco groups are scaling rapidly, achieving impressive valuations.
In 2023, digital wallets accounted for 50% of global e-commerce spend ($3.1T), and they're forecasted to reach 61% by 2027. Wallets have revolutionized the commerce and payments landscape.
AI is transforming financial services by using alternate data sources for digital lending, enabling access for previously excluded groups. Insurtech is creating a $2.5tn embedded insurance opportunity.
The Creator Economy is set to grow to $480bn by 2027, powered by approximately 50m individual creators3. TikTok's Shoppertainment—content-driven commerce that entertains and educates—is a key driver3. Social commerce is booming, with over 26% of businesses selling via live commerce.
Retail spend via conversational commerce is forecasted to grow to $43 billion by 2028, driven by AI-powered chatbots and messaging. This will enhance the user experience, increasing personalization, conversion, and satisfaction.