Loading…
Session Description
Gartner predicts that by 2027, over 50% of the global population will be daily active users of superapps, reflecting the seamless, mobile-first, digital experience that users demand. Leading telco groups have built robust solutions that have scaled rapidly, driving impressive valuations. In 2023, wallets accounted for 50% of global e-commerce spend ($3.1T), with a forecast of 61% by 2027, up from just 10% in 2017. Wallets have revolutionised the commerce and payments landscape.
AI is transforming financial services by building financial profiles from alternate data sources, including telecom data, enabling digital lending to previously excluded groups. Insurtech is driving an embedded insurance opportunity worth $2.5tn, with the GSMA Financial Services Survey 2024 highlighting the significant focus of MNOs on expanding their insurance solutions to drive revenue growth.
The Creator Economy is set to grow to $480bn by 2027, powered by approximately 50m individual creators. TikTok's concept of Shoppertainment—content-driven commerce that entertains and educates first—is a key driver. Social commerce as an enterprise channel is also expanding, with more than 26% of businesses already selling via live commerce.
Juniper Research forecasts that retail spend via conversational commerce will grow to $43 billion by 2028, up from $11.4 billion in 2023. AI-powered natural language chatbots, live chat, and RCS messaging, combined with next-best-action decisioning, will enable a richer user experience across the entire customer journey, deepening personalisation, increasing conversion, and boosting satisfaction.
Join us as we explore the main drivers of this commerce revolution with the companies leading the charge.