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Session Moderators
Session Speakers
Session Description
They are digital natives, purpose-driven consumers, and reshaping the future of work. But for many, Gen Z remains a mystery—how they engage with brands, collaborate across generations, and leverage AI in their daily lives is redefining industries at lightning speed. This session unpacks the Gen Z mindset, from how they build and interact with brands to how they work in intergenerational teams within fast-growing environments. What makes them tick, and how should companies adapt?
16:50 - 17:20 Fireside Chat: No Filter: Building Brands Gen Z Care About
Speaker:
Bruno Casanovas, Co-founder and Creative Director, Nude Project
Moderated by Paula Clemente, Journalist, El Periodico
17:20 - 17:30 Solo Presentation: AI meets Gen Z
Speaker:
Hanne Jesca Bax, Global Vice Chair – Markets, EY
17:30 - 17:50 Fireside Chat: From Boomers to Zoomers: Cracking the Code of Growing Teams
Speakers:
Jordi Romero, CEO & Co-Founder, Factorial
Helena Guardans, President Spain, Concentrix
17:50-18:00 Solo Presentation: User engagement in the Metaverse
Speaker:
Cai Felip, Co-Founder, Union Avatars